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The Swiss are practically synonymous with watchmaking. After all, they have been hand-making their elite timepieces for hundreds of years (ultimately overtaking the German and the Dutch, who established the industry). While it is nearly impossible to go wrong with any Swiss watch in terms of basic timekeeping, the details and flourishes vary, from case size and metal to technical innovations to accommodate diving, flying, and just everyday life. Below, 12 Swiss watch brands for men looking to build their collection with the very best.
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